Thursday, July 24, 2025
How to Build a Marketing Plan That Works Without Breaking the Bank
Consumer attention is a currency, but throwing money at ads isn't enough—it’s also not necessary. Businesses, especially new ones, don’t need deep pockets to create marketing that leaves an impression. What matters is clarity, creativity, and knowing where effort meets return. The trick is building a marketing plan where every dollar is working as hard as the people behind the brand. Start with the Story, Not the Spend Most businesses make the mistake of thinking marketing starts with a logo or a launch
